Recently, a Danish homeware store called Søstrene Grene has opened in Bromley’s Glades shopping centre.
The store offers an immersive experience with atmospheric low lighting, classical music, and a labyrinth-like layout. As you weave through the store, you can find things like festive decorations and ornaments, art supplies, spices and sweets, jewellery, and children’s toys.
It panders to every area of homelife and all demographics—the young, the old, and, of course, the pets.
The store prides itself on their variety of supplies that encourage creativity and comfort by using your environment's aesthetic to bring you joy.
This experience of Hygge is essential to the store's design; the Danish word meaning cosiness and content focuses on an individual’s wellbeing, inspiring us to slow down and indulge in the natural beauty of the world, which is a key Nordic ideology.
The store also has very affordable prices, especially since many of the products are handmade—this gives a special sentimental touch to the items and your home.
Polina, a customer at Søstrene Grene, felt that the store is 'very creative and allows you to explore facets of your creativity.'
The vast range of products like felt, needlework, paintbrushes, embroidery, and wool pique your interest.
She also says, ‘I really like how cute it is. I think it's really pretty, and my eye is drawn everywhere.’
Not only have they created affordable handmade products, but they have also curated a calming, enjoyable experience and pushed spiritual content and peace.
Open Monday–Friday, this wonderful store is found on the second floor of the glades, open to all; maybe you’ll find the perfect fit for your home.