Tesco has announced a major change to its UK cafe menu ahead of the Easter festivities.
The supermarket has reported a 20 percent surge in sales for hot cross buns in 2021 and plans to celebrate the Easter staple on its cafe menus.
Tesco in-store cafes across the UK will also be serving up the Hot Cross Bun Ice Cream Sandwich from April 4 to 17.
The new item is a dish available at the new Tesco hot cross bun cafe in London, which offers a one-of-a-kind dining experience to customers ahead of Easter.
The new Shoreditch cafe will be open from April 5 to April 10 and pre-booking is advised, although walk-in tables are available.
Read more about the hot cross bun cafe in Shoreditch here.
Alessandra Bellini, Tesco Chief Customer Officer said: “After two years of pared back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience, and with this year’s products.
“The hot cross bun is very much having a moment in 2022, as reflected by our focus on quality at an affordable price along with innovation in this year’s ranges.
"We wanted to make sure that this year’s was our best, but also go one step further and create a memorable Easter experience that allows hot cross bun lovers to enjoy our extensive offering in a variety of new and unexpected ways, while celebrating with family and friends.”
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