Greene King is set to show all remaining women's Super League games in its pubs until the end of the season. 

The pub chain pledged to broadcast televised games shown across Sky and the BBC this Summer as part of its International Women's Day commitment. 

Greene King said it wanted pubs to play a role in generating support for women's football and raising more awareness.

The pub giant is also working with international footballers Alex Greenwood and Lauren James to raise awareness of women’s sports fixtures.

News Shopper: Reading's Gemma Evans (left) and Tottenham Hotspur's Rachel Williams battle for the ball during the Barclays FA Women's Super League match at the Select Car Leasing Stadium, Reading. Photo via PA/Bradley Collyer.Reading's Gemma Evans (left) and Tottenham Hotspur's Rachel Williams battle for the ball during the Barclays FA Women's Super League match at the Select Car Leasing Stadium, Reading. Photo via PA/Bradley Collyer.

It comes as new research showed 70% of the UK believe there’s a lack of awareness and support for women’s sports teams compared to the male equivalent.

Meanwhile nearly half of sports fans polled believe local pubs and bars should show more women’s sports on live TV.

Karen Bosher, managing director for Premium and Urban Pubs at Greene King, said: “Pubs have been part of the fabric of the UK for hundreds of years, providing a refreshing pint and a comfortable place to get together, especially to watch live sports.

"We want our pubs to be a welcoming space for all sports fans and it’s important that the service we provide encourages a diverse range of sports – in particular women’s sports.

“It’s clear from our research that people believe pubs have an important role to play in encouraging awareness and support for women’s sport which is why we’ve committed to showing the Women’s Super League across all our city centre venues – and what better time to announce this than International Women’s’ Day.”

This year's International Women's Day theme is "Gender equality today for a sustainable tomorrow", UN Women confirmed in December 2021.

UN Women added that the 2022 theme is about "recognising the contribution of women and girls around the world, who are leading the charge on climate change adaptation, mitigation, and response, to build a more sustainable future for all."