Emma Raducanu’s stunning US Open triumph achieved peak viewing figures of 9.2 million on Channel 4 – eclipsing the equivalent high from this year’s Wimbledon by over a million.
Channel 4 struck a late deal with Amazon’s Prime Video streaming service – understood to be worth a seven-figure sum – to broadcast Raducanu’s straight-sets win over fellow teenager Leylah Fernandez.
The channel reported that its coverage of the final reached a total of 12.6m viewers. Wimbledon’s peak for the 2021 Championships was 7.9m.
An 18 per cent viewership share for the day also made it Channel 4’s most successful day since its coverage of the London Paralympics on August 29, 2012.
Channel 4’s chief content officer Ian Katz said: “We’re delighted that Channel 4, in partnership with Amazon Prime Video, could enable more than 9m people to enjoy one of the most thrilling and historic nights of British sport in a generation.”
Amazon Prime Video owned the exclusive rights to show the US Open in the UK. It has pledged to reinvest the money gained from its deal with Channel 4 into British women’s tennis to help fund the next generation of players.
The BBC had reached an earlier deal with Amazon to broadcast a highlights package from the final on Sunday afternoon. However it is understood that deal was scrapped following the development with Channel 4.
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