A NEW name in lingerie is set to make its seductive mark on Bluewater with the launch of Boux Avenue.
Boux Avenue is about making beautiful and exquisite lingerie accessible to every woman. From everyday bras, to seductive chemises and playful teddies to frilly knickers, it is the perfect destination to give your lingerie drawer a new lease of life.
Owned by Dragons’ Den star Theo Paphitis, the lingerie label, also available from www.bouxavenue.com, has just opened its brand new store at Bluewater.
The designs offer an unrivalled fit with the focus on sizing options that range from 30A to 40G initially and later all the way to K, to provide women with beautiful styles that fit perfectly.
Theo Paphitis, said: “Boux Avenue will offer an amazing lingerie and nightwear shopping experience for women who are looking for something truly special.
"Boux Avenue will provide outstanding service and a superior fit that will be unrivalled in its approach."
The initial collection has three key stories, Vintage Garden Party, Burlesque Boudoir and Body Language, with loungewear and nightwear complimenting each story.
Vintage Garden Party
The Vintage Garden Party collection is inspired by an era of time gone by, with romantic florals, pretty fabrics and soft colours epitomising the look.
The beautiful retro-feel designs in this collection are flirtatious and feminine.
In lusciously light tulle, delicate sheer mesh and elegant lace, the matching sets are adorned with floral embroidery, cute polka dots, and pretty lace trims, all in a faded pastel, blush tone vintage colour palette.
Burlesque Boudoir
The Burlesque Boudoir collection is designed for sultry moments. Inspired by the glamorous world of burlesque, the teasing styles hit the right side of sexy.
In luxurious lace, sumptuous satin and sensuous silk, the tempting, voluptuous boudoir designs turn up the heat with enticing jet black and striking pops of pink and nude.
Alluring, rich and simply irresistible, dressing up in this special collection whispers subtle seduction.
Body Language
The Body Language collection offers a little slice of luxury everyday.
In a stylish colour palette of black, white and nude, it is complimented by accents of powder pink and dove grey.
The superior support, fabulous shape and superb comfort caress the skin, creating a flawless foundation.
In soft and durable microfibre and cotton, the attention to detail and care breathes life into these classic, practical and flexible styles that everybody needs and loves.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article