Music and lifestyle brand Hed Kandi launched its first fashion collection for autumn/winter 2010 and opened its first standalone store.
Ministry of Sound CEO Lohan Prencer and Hed Kandi fashion MD Rose Foster opened the store at Bluewater and cut the pink ribbon.
Hed Kandi music filled the Lower Thames Walk as crowds of shoppers flooded into the new store to get a first glimpse of the collection.
The celebrations continued throughout the weekend with free CD giveaways and a series of energetic choreographed catwalk shows.
The Saturday show featured two new recruits, the winner of the Yours Series newspaper VIP competition Lauren Laskey and her best friend Keely Eke.
The girls were given the ultimate VIP treatment - a Hed Kandi outfit, hair, make-up and nails by top Hed Kandi professionals, professional photographs taken of them strutting their stuff in the show and a bag of fabulous Hed Kandi goodies.
The store echoes the iconic sounds of Hed Kandi and creates a vibrant and colorful Ibiza club atmosphere.
The collection offers a wide range of party wear and casual glam - dresses, skirts, tops, jackets and leggings as well as shoes, bags and jewellery.
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