John Rice Financial, Gravesend-based mortgage specialist, is set to join the UK's new national mortgage network, Home of Choice. The aim of the move is to strengthen John Rice Financial's service to its clients, and with the backing of Home of Choice, to enable John Rice Financial to grow and develop its business in Gravesend.

John Rice of John Rice Financial, said: "We are entering an exciting period of growth for our business and we wanted to become part of the best national network of mortgage brokers. We looked at several options that would enable us to enhance our service to our clients, and also enable us to explore new markets as part of our plans for growth.

Home of Choice's refreshing approach to its mortgage brokers will give us access to new, market-leading products and services to offer our clients. In addition, this national network has allowed us to devise a remuneration package that will reward the exceptional professionals that we are looking to attract to join our company as John Rice Financial continues to grow."

Gerry O'Brien, Sales Director of Home of Choice said: "We are absolutely delighted that leading mortgage businesses such as John Rice Financial are applying to become appointed representatives of Home of Choice because of the strength of our proposition, which we believe beats anything on offer in the industry. We believe that our singular focus on mortgages allows us to turn the ever-changing mortgage market in the UK into profitable business opportunities for all those who join us."