HARRY Potter mania has reached a Quidditch fever pitch with book sales soaring once again.

Lorna Clark, the owner of Epping Bookshop in the High Street, said "dozens and dozens" of books were being bought every week.

She added: "Sales are superb. They have really taken off again. We're also selling a lot of other Harry Potter merchandise diaries, calendars, bookmarks and trading cards.

"It has been our best seller, outselling other favourites like Roald Dahl. I think the main thing is that it is getting children to take an interest in reading. Once they've read the first four books, hopefully this will encourage them to read more."

November 14, 2001 8:30