TWO David-versus-Goliath battles have broken out.

Canadian teenager Mike Rowe encountered the wrath of Bill Gates Microsoft after he set up mikerowesoft.com This battle was won by Goliath after the teenager surrendered the name to the computer giant.

The latest fight to break out involves search engine Google and a copycat site by the name of Booble, an adult search engine.

Google has issued a writ demanding Booble changes its name and identity. Only time will tell whether the big fish gets its way.

Perhaps imitation is not the sincerest form of flattery after all.