A new Danish homeware store is opening in Bromley next month, with the first 100 customers to receive free gifts to mark the occasion.

The Glades in Bromley is set to welcome Scandi-inspired homeware brand Søstrene Grene on October 4.

The brand draws on the Danish concept of ’hygge’, offering cosy homeware items ranging from furniture, soft furnishings, gifts, crafts and seasonal decorations.

The brand draws on the Danish concept of ’hygge’, offering cosy homeware items.The brand draws on the Danish concept of ’hygge’, offering cosy homeware items. (Image: Luya) The store features a “labyrinth style” layout to give customers a free-flowing shopping experience. 

The new opening of the Bromley store marks a stepping stone in the brand’s UK roll-out, with 100 stores expected to open by 2030.

To mark the opening, the first 100 customers through the doors will receive a voucher for a free large, tufted rug and a canvas goodie bag with an assortment of products.

The first 100 customers through the doors of the store will receive a voucher for a free large, tufted rug and a canvas goodie bag.The first 100 customers through the doors of the store will receive a voucher for a free large, tufted rug and a canvas goodie bag. (Image: Luya) The opening will also be accompanied by refreshments along with live classical music performances.

Mikkel Grene, CEO and co-owner of Søstrene Grene, said: “We’re thrilled to open our latest store in Bromley and to offer our customers in the area a chance to experience the charm and quality of Søstrene Grene. 

“This new location is an opportunity to connect with the community and provide our distinctive range of Scandi-inspired products to even more people.”

The store features a “labyrinth style” layout to allow customers to shop with a free-flowing shopping experience. (Image: Luya) The new store will open its doors on October 4 at 10am and will be located on the Upper Mall of the Glades in Units 209 & 210, near The Entertainer.