The O2 has unveiled its first self-serve bars to reduce queues at shows this summer.

These bars are made possible by Amazon’s Just Walk Out technology, building on the venue’s roll-out of self-order kiosks and self-pour drink stations within the arena.

The technology aims to speed up service, so that visitors can have more time to enjoy the entertainment.

Set to be rolled out this summer, the new food and drink experience will let guests tap in with a contactless payment, select their items, and go without a traditional checkout.

There are more self-serve bars is on the horizon, with a second location expected to open at the O2 later in the year.

Adam Pearson, commercial director at the O2, said: "Our strategic investments in technology are guided by our commitment to creating seamless experiences that our guests really value.

"The integration of Amazon’s Just Walk Out technology is a direct result of our ongoing efforts, alongside our partner Levy UK + Ireland, to listen to our guests and implement solutions that meet their expectations for convenience and efficiency at every touchpoint.

"As the world's leading venue, we don’t stand still and the fan experience will always be a priority for us."

The Just Walk Out technology is powered by artificial intelligence, computer vision and deep learning techniques.

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The AI accurately works out who takes what in the shop or bar, ensuring speed and efficiency.

The Just Walk Out technology has already been used in more than 150 third-party locations across the US, UK, Australia, and Canada.

Jon Jenkins, vice president of Just Walk Out technology, Amazon, said: "Bringing Just Walk Out technology to a world-class venue like The O2 is an exciting next step in our continued growth in the UK.

"We look forward to growing our footprint in the years to come, bringing our technology to more locations across the country with Levy UK & Ireland."