Walkers has revealed to customers why its packets of crisps look so empty.
Have you ever opened a packet of crisps and been left disappointed that half the bag is empty and wondered why that is?
Crisps lovers on social media certainly have.
It seems to be a question that has been asked for a number of years with posts on X (formerly Twitter) dating back to as early as 2013 with Walkers customers disappointed with the amount of crisps they are getting in each pack.
One person, posting a picture of their opened crisp packet, commented: "@walkers_crisps deep ridged empty packets #ripoff."
While another, with another photo of crisps, said: "I've had some empty crisp packets in my time @walkers_crisps, but this is a new level."
Walkers explains why crisps packets look so empty
But it is a recent post from a customer on X which seems to have caught the attention of Walkers, or was simply the straw that broke the camels back.
@walkers_crisps is this what you call a packet of crisps? if you only put about 12 crisps in there to begin with, maybe reduce the size of the packaging to advertise a realistic product? these are both brand new opened bags. the first photo literally left me in shock. pic.twitter.com/DO7DbJNtCh
— Lucas (@Lucas69883099) January 19, 2024
The latest post on X from earlier this month reads: "@walkers_crisps is this what you call a packet of crisps? if you only put about 12 crisps in there to begin with, maybe reduce the size of the packaging to advertise a realistic product? these are both brand new opened bags. the first photo literally left me in shock."
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Walkers Crips replying to the post explained each packet is filled with the weight printed on the packet and the rest is to preserve the contents.
Walkers explained: "We fill our bags by the weight printed on the pack, cushioned with air/nitrogen, because no one likes broken crisps."
The crisp giant is responsible for a range of products including Quavers, Wotsits, Monster Munch, Squares and Bugles as well as their various ranges like Max and Sensations.
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