A wool pit, a relaxing nap area and a life-sized cat climbing frame are all features of a new London Cafe designed to encourage Brits to be more cat-like.

The pop-up cafe designed by pet food brand Felix was officially launched this morning by reality TV star Gemma Collins and will be open for three days.

The Be A Cat Cafe has been designed to help members of the public connect with their inner cat in an effort to help manage common causes of anxiety.

Speaking about the venue, Collins said: “My beautiful blue-eyed cat, Snowybelle, is everything I love in a cat – mischievous, fun, playful and independent, full of character and fabulous, just like me!

“And that’s why I love her so much, we’re just so alike.

“I’m here for cattitude and think that if people tried being more like a cat, they’d be a lot more chilled out and relaxed.

“Say no to the things you don’t want to do, say yes to being more playful and adventurous, the confidence will then come.”

Vet, social media sensation and star of the BBC’s Pooch Perfect Bolu Eso, also attended the opening of the pop up cafe.

Eso added: "Cats are typically known for their outgoing nature and playful temperament which means not only do they make great pets, but they are animals that we as humans can learn a lot from.

“Their personalities can be just as diverse as our own, but what is always clear in my experience is their typical characteristics of being independent, mischievous and loyal are traits that we as humans could take notice of and emulate when we’re feeling anxious or unconfident.”

The black and white-themed cafe is only for humans and contains no real cats. 

The Be A Cat Cafe is open to the public for three days from 12pm today at 15 Bateman Street, London, W1D 3AQ.

Visitors must book a slot online.