In recent years, people are now becoming more and more aware of the effects fast fashion is having on the planet. The fashion industry is rapidly growing with 32 billion clothes being made each year. There are many problems starting with how ethically the clothes are made to how quickly the lifespan of the garment lives before 64% of it ends up being thrown away.

With people becoming more mindful of how unsustainable fast fashion is people are finding alternatives to it such as Second-Hand shopping. I visited a small vintage shop in Canterbury called 'Bounce'. Here they sell "preloved garments that are re loved". It differs from shops you see more often in the high street as most vintage clothes are different to what everyone else would be wearing or could even be one of a kind.

When asking 'Bounce' they said, a common theme for rapid fashion shops is they are now trying to replicate older garments. The item made in these shops not only would be of poorer quality but also more expensive. Shopping second hand reduces the carbon footprint and a bonus for consumers are that you would have an 'emotional connection' to the piece as you would have searched hard to find the perfect thing for you. As a result, you'd would be less likely to throw it out! 

In the next 10 years fashion will change in many ways, trends are constantly coming back into cycle so we may see similar clothes returning but one thing for sure is that "vintage is here to stay!" Bounce hope people realise that conscious fashion is a necessity not an option.

Bounce as a small company is doing their part and hope other brands aim to make more green fashion. They receive their garments and make sure that every item ends up in a home whether that is in one of their shop locations to sell or a charity shop if it is not in the best condition to sell.

So next time you see the latest trends online remember to shop ethically.