Marks & Spencer has revealed it has a new product on the shelves – and not everyone is impressed.

The major supermarket this week announced it would be selling "Florida Pearl" strawberries in UK stores.

The new product is described as a "strawberry in reverse", white on the outside, white flesh on the inside and red seeds.

The Pearl Strawberries are sweet like typical red strawberries with an aroma of pineapple and notes of vanilla.

The chain added that the white pearl strawberry “is a naturally bred strawberry, developed in Japan, using seeds from Japanese white strawberries crossed with traditional strawberries to produce the perfect size and quality.”

The announcement was met with mix reaction on Instagram. 

One shopper said: "I like my strawberries tasting like strawberries not a pineapple or vanilla.. ill have to pass.."

Another wrote: "They look anaemic but I will try them."

A third added: "I keep thinking they are covered in white chocolate."

Lots of people questioned where they came from.

 Another shopper added: "I’m sure they’re delicious but I’m not sure I can get on with how they look."

The chain did not specify if the new product would be in all stores.

Tom Pedley, M&S Strawberry Buyer said: “At M&S we love to be first to market and introduce products that no one else can, our customers get really excited when we introduce new flavour produce or hybrids.

"We’re known for our Candyfloss Grapes, while the Limelon was all over the news so that’s why we had to bring the White Pearl Strawberry to M&S, not only does it have a really unique flavour but it’s incredible to look at, plus, it’s great for kids, who doesn’t want to try a reverse strawberry."

  • We want to know what you think. Will you be trying them? Let us know in the comments.

M&S this week announced plans to ramp up its store overhaul with aims to open 20 new shops across the UK in a move that will create more than 3,400 jobs.

The group said that over the next financial year, it will open eight full-line stores in shopping centres such as the Bullring in Birmingham and the Trafford Centre in Manchester, as well in as retail parks and high streets across key cities.

It also will open 12 new food halls, including in Stockport, Barnsley and the seaside town of Largs in North Ayrshire, Scotland.

The new openings will bring investment in new stores to £480 million, M&S said.

The new M&S store plans come under a wider restructure of its retail footprint, with the group last year revealing it would reduce the number of its full-line stores by 67 to 180 by early 2026.