An independent lockdown-born business has been making Emma Raducanu-themed merchandise following the Bromley teens’ US Open tennis win.
My Sainted Aunt was created during the pandemic by friends Stuart Macdonald and Dilka Emmanuel who were looking for an escape from their media and real estate jobs.
As a side hustle initially, they invested £1,500 each into the business, developed a prototype, built a website and raised awareness among family and friends.
The pair create candles, cushions and other gift personalised items – each paying homage to famous celebrities.
And, to honour Emma Raducanu’s achievements, the quirky company has created a range of products to celebrate her status.
There’s a prayer candle (RRP £19.99), cushions perfect for resting tennis-weary limbs (RRP £28), as well as hard-backed journals featuring Emma on both the front and the back cover (RRP £16).
The pair generated a six-figure turnover in their first year, and attracted celebrity fans such as Louis Theroux, Zoe Ball and Amanda Holden.
They say they are “committed to bringing divine joy into the world, one celebrity-homage-product at a time” and are soon to be launching a celebrity themed cocktail range featuring Boris Johnson, Chris Whitty, Nicola Sturgeon, and Margaret Thatcher.
Stu is originally from Australia and lives with husband of 22 years between London and Kent.
Dil moved to the UK from Singapore in her teens before moving from London around eight years ago to enjoy country life.
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