STAFF and vistors at The O2's British Music Experience exhibition dressed as Freddie Mercury for a recreation of Queen's classic I Want To Break Free video.
Complete with moustaches and hoovers, the flash mob were taking part in last Friday's Freddie For A Day event, which celebrated the flamboyant singer's life and helped raised money for HIV and AIDS charity the Mercury Phoenix Trust.
The exhibition will be collecting for the charity all through this month.
Queen fans can find out more about their favourite band and get a close-up look at some of Freddie's most iconic outfits and memorabilia at the British Music Experience. For more information, visit britishmusicexperience.com
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here